As we know that, India is the second most populated country of all over the world, after the china. But, when the internet came in India, it is also comes in the list of entrepreneurship, startups and Digital marketing like things. Internet is the primary source for Digital marketing. Let’s talk about, how digital marketing works in India. With these, the rate of un-employment decreases.
Most of the people don’t know about digital marketing. But, everyone know about traditional marketing, because it is common and easy for everyone. Today, just because of internet, peoples become lazy, they don’t like to do something. Digital marketing is the way that you can get everything on your bed, what you want.
What is Digital Marketing ?
As simple as that, Digital marketing is the selling or purchasing of any product with the help of Internet technology. When we sell something through internet or when we purchase something, that will comes under digital marketing. Just like Amazon, Flipkart, Zomato, etc. These companies also doing digital marketing.
Acc. to wikipedia :- Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising and any other digital medium.
Digital marketing is not a single term, but it’s the mixture of various small things. These things included Promotions, SEO, SMM, SMO, Blogging, Content creation, etc.
Digital Marketing vs Traditional Marketing
The difference between these two words is very large as a practically but, not in written.
It is the selling or purchasing of any product with the help of Internet technology. For example, Amazon sell their products online , etc.
It is the selling or purchasing of any product without Internet technology. For example, a proper showroom of Adidas and we purchase clothes from them.
How digital marketing works in India
Digital marketing is a very good and powerful tool or skill for the today’s youth. It is not for a single individual but, for all over the world. Person from age 4-5 to age 50-60 can do this digital marketing. But, when we talk about India, a very small number of persons can know about digital marketing. How digital marketing works in India, they don’t know about this skill.
In future, everything will be on internet or online. If you want to eat something, you can order online from zomato, swiggy, etc. If you want to wear something branded, you can order from Flipkart, Amazon, etc. The things are very easy today rather than older times. But, the only one thing you have and that’s your SMARTPHONE. If you have it, you have everything.
The various points to be noted that how digital marketing works in India. Take a look on this.
1. More and more people know about digital marketing.
When digital marketing came in India, many people know about it, search about it and work by using it. By using this platform, any type of work becomes more easy. Now, peoples can also makes thier own blog and start doing digital marketing. The courses of digital marketing now, offers in various college of India. Now, the youth of the India also study the skills like digital marketing in colleges.
2. Decreases un-employment
Digital marketing is not a course only, by reading this course and gain skills, you can also apply for jobs also. On the basis of this type of skill, you get a job with very good package. Digital marketing is the source to decreases the rate of un-employment from India. When the things started to shifting online, the rate of government jobs or offline jobs decreases.
With digital marketing course, you can also eligible for high paid jobs. The jobs related to digital marketing makes your future very good. The various jobs of digital marketing are written below :-
- Content writer specialist
- SEO specialist
- SMM specialist
- Digital marketer specialist
- Paid services
3. People gains more and more skills
Digital marketing is not a single skill or platform. It is the mixture of various types of skills and each skills have a different carrier options. If you learn digital marketing, you learn all those skills also. The various skills are :-
- Search engine optimization (SEO)
- Search engine marketing (SEM)
- Social media marketing (SMM)
- Social media optimization (SMO)
- Google publisher
- Content writing
4. People become freelancher
If you have all these skills ( digital marketing skills), you can work for any brand or company as a freelancher. You have the skills or experience and company wants a experienced person. So, if you want, you can also works like that. Also, you can work as a paid services. A different carrier options in front of you, when you have a experience of digital marketing skill.
So, let’s talk about the top bloggers of India.
What is a Blogger ?
A blogger is a person who ruins their own blog and publishing information on blog. When you regularly publish some material on your website, that means you publish on your blog. A blog is the part of a website ,but not a proper website. The owner of that website or a blog, known as blogger.
Acc. to techopedia :- Blogger is a blog-publishing service created by Pyra Labs and owned by Google since 2003. Launched in 1999, Blogger was one of the first dedicated blog-publishing tools.
Since, it was acquired by Google, the Blogger platform has been integrated with other Google technologies such as Google Toolbar, Google Adsense and Google Docs. Blogger blogs are hosted by Google under thedomain.
But, now with a new software called WORDPRESS, about 65% blogs of the world are hosted through it. It is comparetively very easy rather than the older one.
Top Bloggers of India
In India, the list of the bloggers is not equals to list of another countries. Because, India is 20 years behind from USA, 12 years from Japan and 6 years from Canada. In India, a very few knows about blogging. Because, there is no extra exposure, lack of awareness and trustworthy peoples.
On the another side, a few names that comes in the list of blogging. Just because of those names , today India knows about blogging, digital marketing like things. Those persons helps other peoples to empower them about how digital marketing works in India. Blogging is just a part of digital marketing.
Take a look on the top bloggers of India who creates history and becomes inspiration for another Indians.
1. Amit Agarwal
Amit agarwal is the first person who used the term “Blogging” for the first time in India. He is a professional blogger and IIT Engineer. He quits his job from America and came back to India and start his own blog. Today, he’s the top richest blogger of the India. He is also known as “Father of Blogging”.
Website/blog :- www.labnol.org
Income per month :- $60,000
2. Harsh Agarwal
From an engineer to professional blogger, what an awesome journey of harsh agarwal. But, he is also an IIT student, want to become a government officer. But, due to serious injury through accident, he started his blog and start doing blogging. Now, he is successful blogger and also helps others peoples to achieve their dreams.
Website/blog :- www.shoutmeloud.com
Income per month :- $40,000
Read more :- What makes an entrepreneur different from others
3. Shradha Sharma
Shradha is the founder, CEO, chief advisor of yourstory media pvt. ltd. She’s from history background and doing Master in history. Before, starting yourstory in 2008, she served as an assistant vice president at CNBC TV 18 and also brand advisor at times of India. Then, she started her blog and becomes successful blogger of India.
Website/blog :- www.yourstory.com
Income per month :- $30,000
4. Nandini Shenoy
She was born in engineering family. After that, she’s pursue engineering from karnataka and move to US for Master’s. In 2004, she landed in a job as a software engineer at Microsoft. She quits her job and start her own blog. Now, she is a professional blogger with software engineer also.
Website/blog :- www.pinkvilla.com
Income per month :- $10,000
Digital marketing is the very powerful platform for a future. Everything is slowly shifted to online through Internet technology. In the present era, everyone likes to become a pro in internet technology. The jobs related to internet technology is on the way. Make sure, you will be the one who get the job of digital marketing.
So, we conclude our part here, rest the course or skills of digital marketing is very useful in future. Keep going and learn skills and good luck for your future.